Nicole Folgate
Visual Designer based in Minneapolis

Schuellers Chocolate Milk


Chocolate milk is basically a kale salad. 

Buzzwords like GMO free, organic, and all natural have become very commonplace in food and beverage marketing. Many products have been engineered to fit within these characteristics, vying for the attention of the health conscious crowd. Sometimes the best option is something that is good for you, naturally. 

I designed this packaging concept to highlight the natural health benefits of chocolate milk and elevate it's perceived value to align with fresh pressed juices and natural health drinks. Sophisticated flavor options and low sugar content offer a fresh take on the corn syrup laden original that many of us are familiar with. Utilizing an angular pattern that mimics and incline and bold colors further aligns the product with the health category.