Nicole Folgate
Visual Designer based in Minneapolis
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Social Media Strategy

 Image c/o Unsplash

Image c/o Unsplash

Some things never change. 

The grocery experience may be experiencing a big shift in how consumers purchase their food, but one thing remains the same: stores need to maintain a strong relationship with their audience.
 
I imagined what a digital content strategy beyond the weekly ad could look like for a smaller grocery chain looking to foster a stronger connection with their consumers. Keeping the average grocery shopper in mind, I created a series of social posts that showcase recipes, new products, and inspiration.